I got a letter from Bell today saying that the price of an text message was increasing to $0.15 due to “increasing costs”. Oh really? First of all we already know that SMS messages are a huge ripoff. So, I’d really like to know what increasing costs have been incurred that are even remotely related to text messaging. It’s times like these that I take a tiny amount of comfort in knowing that I have a fairly reasonable cell phone plan—thanks to a smart girl in a mobility kiosk that found a way to sign me up for a corporate plan even though I was working for a small design studio at the time.

And as I read this letter from Cameron McCuaig, the Vice President of Client Care at Bell, I marvel at the line “thank you for choosing Bell”. As if I selected them from number of worthy opponents. Actually, Cameron, I “chose” Bell 4 years ago because I couldn’t stomach being with Telus anymore after having worked …