Working with me

There are a lot of talented designers out there, so why would you choose to work with me?


Vast and varied.

I’ve been at this since 2006. I’ve worked at both large and small agencies, which has given me a wide variety of experience and client work. I’m a self-starter, and constantly looking to hone my skills and broaden my depth.

I’m adept at both print and web, as well as branding. Whatever you’re looking for, chances are I’ve done it.

More about the kind of work I do here.

Good design is important

But it’s not found in software.

It’s tempting to think that if only you had Adobe Creative Suite, you could do this yourself. That’s like assuming that if only you owned CAD software, you could be an architect. Design isn’t software, but it also isn’t magic. It’s a skilled trade, like any other. It’s important to understand that the work that I do and the things that I recommend are rooted in years of training and experience.

No bullshit

You bring me problems, I’ll provide solutions.

I’m not a “yes man”. If you’re hiring me to tell you what you want to hear, then I’ll stop you right now. I will always be looking out for your best interests, and in that pursuit I’ll tell you when I think what you’re asking for is the wrong approach. But I’ll also offer an alternative that looks to solve the problem, and sometimes I may need you to trust my judgment, understanding that it comes from years of training and experience.

You may be a genius in your field, but you’re hiring me for my expertise in my field. All egos must get checked at the door. If there’s one thing that hinders collaboration, it’s ego. As a consultant, I work with you, not for you. It’s an important distinction, and leads to much better collaboration.

I’m not in the business of making things pretty

Design is about solving problems.

Sure, one of the problems design solves is making something pleasing to look at, but there are countless other considerations that go into design. Colour, spacing, shapes, layout, grids, typography, whitespace, photography—all of these things are quietly communicating to your audience. There is a lot of psychology involved in design, and a deep understanding of communication.

If communication isn’t the primary consideration, then it really doesn’t matter how “pretty” it looks.

I have a biology degree


While a Biology degree is in no way relevant to design, it shows that I’m able to balance left and right brain thinking.


This balance means I’m organized, practical, and solution-focused—I can effectively harness both sides of my brain.

Don't just take my word for it though

Many other people have taken the leap. Take a look at what they have to say.

What about the how?

Perhaps you’ve worked with other designers, perhaps you haven’t. Either way, it might benefit us both to understand how I specifically like to work, to determine whether or not we’d be a good fit.

Justafrog is the home of Leigh Peterson, a freelance graphic designer in the Niagara region of Ontario.