Finn AI


logo, brand environment, business cards, sales presentations, case studies, data sheets, ebooks, advertising


Finn AI is conversational artificial intelligence for banking—in other words, it allows for a verbal bridge between yourself and your digital bank.

Finn AI is a client I've worked with through This is Big consulting to bring a budding startup into a more professional look and feel. Finn needed to compete with the larger, long established tech companies who were also turning their focus to AI, and needed a more grown up brand to do so.

Final logo


What initially started out as a light brand refresh quickly became a full-on brand exploration with many rounds of logo concepts culminating in this result. While the chosen logo may not have been my personal choice, it was ultimately what the client felt best represented the business, which is what matters.

case studies


product data sheets


sales deck

Justafrog is the home of Leigh Peterson, a freelance graphic designer in Hamilton, Ontario.