Graphic-Con

Graphic-Con-dots

brand refresh, website, promotional materials, event materials

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Graphic-Con was a bit of a nice change for me stylistically. A break from slick corporate pieces, I was able to fully embrace a comic style and all of the colours and graphics that go with it.

In 2019 the Sudbury Graphic-Con underwent a major change as it shifted from being run by the Sudbury Public Library to becoming its own non-profit put on by a small group of dedicated volunteers. It had ended its relationship with its previous design agency, and due to the kismet of my relationship with one of its board members, I ended up slipping into the role of designer for the con.

In this new role I set out to refresh the brand and build a whole new website. One of the challenges of creating a brand environment was that we wanted to reference the world of comic books, but obviously due to licensing we could only reference the visual stylings and not the comics themselves. As such, we used a lot of boxing and framing, primary colours, ink splatters, and bang! graphics as visual elements. We let the environment look like a comic book, and even got to use a Sudbury comic hero, Big Nick, as our mascot.

brand refresh

As Graphic-Con was already making a fairly large shift on the operational side, we saw an opportunity to freshen up the logo and overall brand environment, while still keeping the brand recognition that Graphic-Con had established over the previous several years.

In the simple version of the logo we improved balance, contrast and spacing; smoothed out the icon and improved the flow of lines criss-crossing through the centre of the mask; and reduced visual tension between type and edges of the container. Additionally, in what we've come to call the "splatter logo", we eliminated transparencies for more vibrant colours, and improved contrast between the logo and splash elements.

before

Before

after

After

website

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GC-web-news

promotional materials

event poster

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after party poster

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socia media announcements

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ticket-announcement
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call-for-volunteers

How to get around licensing issues—close-crop a photo of a cosplayer from a previous Graphic-Con!

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event materials

wayfinding

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main stage schedule poster

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panel room schedule poster

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sitemap poster

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after party ticket

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event program

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Justafrog is the home of Leigh Peterson, a freelance graphic designer in Hamilton, Ontario.