Live 5-2-1-0


logo, information sheets, campaign materials, digital assets, playbox wraps, proposals, posters, brochures, retractable banners, etc.


Live 5-2-1-0 is an initiative funded by SCOPE (Sustainable Childhood Obesity Prevention through Community Engagement) in partnership with BC Children’s Hospital. The goal of the initiative is to promote healthy behaviours in children to aid in preventing childhood obesity.

Live 5-2-1-0 already had a brand environment when they came to me, but it was inconsistently applied, and needed a bit of polish. They also lacked a logo to help drive the campaign materials, so we worked together to come up with a logo that helped emphasize the core principles of the campaign, and applied a new colour palette to their existing campaign graphics & illustrations to give the entire brand a new coat of paint. We then set out to apply this brand across dozens of materials distributed to communities throughout the province of BC, and we continue doing so with new projects and resources. The following are just a few samples of this work.



This logo needed to deliver the guidelines of the Live 5-2-1-0 campaign at a glance—5 fruit/vegetable servings per day, 2 (or fewer) hours of screen time per day, 1 hour of heart-healthy activity per day, and 0 sugar-sweetened beverages per day.

Justafrog is the home of Leigh Peterson, a freelance graphic designer in Hamilton, Ontario.