North Vancouver District Public Library

NVDPL-dots

annual report, strategic plan

NVDPL-Logotype-reversed

I really enjoy my many not-for-profit clients. It's nice to take a break from "what will make us more money?" and focus on "how can we reach more people?". Every year I take on the NVDPL annual report which is a pleasure to embark on as they encourage playful design and bold colours.

As NVDPL doesn't have the budget for professional photography, we rely heavily on photography taken by staff, often on smartphones. Thus one of the challenges is to find ways to make the photography feel engaging and fun, and use creative treatments and frames to accomplish that.

annual report

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NVDPL-1
MockUp_3
NVDPL-2

strategic plan

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SR-01
SR-03
SR-04
SR-05

strategic framework snapshot

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Strategic-snapshot-2

Justafrog is the home of Leigh Peterson, a freelance graphic designer in Hamilton, Ontario.